This is my personal branding that I came up with for myself in my senior year of college Portfolio class! In order to get the paperclip shape with my initials incorporated into it, I did a whole lot of brainstorming, mind-mapping and listing what words I felt described me. After much sketching, photoshopping and more, I finally came to fruition with this little gem! I chose a paperclip as my object to work with because I would describe myself as resourceful, creative, crafty and able to make something out of nothing. Paperclips tend to be found lying around on the ground and always in miscellaneous places, but if you are ever in a pinch and need something that might help you out, a paperclip is always a good option. Ta da!
Anthropologie Annual Report
I feel that Anthropologie is a strong brand and therefore chose to design their Annual Report. In doing so, my intention was to give the information a stronger brand feel and as well, make the experience of reading through the data more engaging.
Anthropologie has a clear brand look and feel and my goal in this project was to thoroughly recreate this feeling while making it my own in an iPad app.
In an elective class I took in college called 'Taste', we had to come up with branding and packaging for food related items. Well, I immediately came up with the idea to brand the famous homemade pickles that my Grandma Doris makes. The name D&P is for Doris and (Grandpa) Pete, my grandparents. Grandpa Pete never made the pickles, only just ate them, but I made a fun little spin off of them into a homemade, unique branding project.
The most fun part of this project for me was thinking about how I wanted the labels printed. Although in the pictures the pickles shown are not my Grandma Doris' real pickles, the ones she make always look so bright and colorful in the mason jars she puts them in. So therefore, I wanted people to be able to see the actual product in the jars! I had clear labels printed so that only the writing and graphics would show up and I think they came out so cool!
Ocean House Publication
Being centered around and focused on the oeanside-living lifestyle, this publication, Ocean House, has a Cape Cod/New England beach essence about it. Articles included in this publication range from home decorating tips to the best places to find lobster rolls in New England.
Ocean House iPad App
As an additional requirement in designing our magazines, we were also given the task of creating an iPad app based off of the information in our double spread. The information within my double spread, which was entitled "What to Grow on the Coast," pertained to all different types of plants and which ones are best suited to grow on the New England coast. The information in this app therefore reflects that in the article.