I was asked to create this logo as a freelance project, however, this was merely a draft as I was ultimately not the designer chosen to create the final logo. However, I was very proud of how it came out and wanted to put it on here and show it anyways!
Public Kitchen & Bar
As a creative request for a sponsor, I had to create a digital signage ad for them. To find all the photos and information that I thought would be best for the ad, I combed through their website and Facebook page and took information and specifically noted the look and feel of their brand.
Washington Trust - Peanut Butter Battle
As a creative request for a sponsor, I had to create collateral to advertise their peanut butter collection drive. I created a "logo" along with a look and feel for the promotion.
Since the sponsor wanted to make the whole drive into a fun "competition" or "duel" of sorts to promote people to donate. Creating the ads actually took a bit of time. I personally took the photos of the players that are used in the ad which I then photoshopped to my liking. I photoshopped the labels on the peanut butter jars to have the Washington Trust logo on them instead of the peanut butter brand. Finally I arranged everything in a "dueling" kind of manner and voila - a peanut butter battle!
It was pretty cool seeing all the graphics around the arena on the day of the big collection!
As a creative request for a sponsor, I had to create a digital yearbook (business card size) ad for them.
This was a fun creative request for me since I had been to the restaurant before and was familiar with it. So, I went about the creative aspect of things a little bit differently than most of the other ones I do. Since I had once instagrammed a picture I took at Quito's in front of their cool wall mural on the outdoor patio, I thought I should use it somehow in the artwork. I photoshopped my friend out of the picture and spruced it up a bit color wise. I then scoured their website, online menu, etc to find some cool graphics to incorporate with my picture. I put it all together and got this special little ad! Although not everybody might understand what exactly the fish mural stands for, but if you ever are intrigued by the ad and make it to Quito's, you will totally get it!
Midtown Oyster Bar
As a creative request for a sponsor, I had to create a digital yearbook (half page size) ad as well as a digital signage ad for them.
I was familiar with the restaurant going into doing their creative request because I had been there before! So, to give the ads the full essence of the restaurant, I did some parusing through their website, Facebook page, as well as searching online for images of their food. I took the burlap texture from their website and found the pictures of food from some local food blogs.
This was a freelance project I did! Overall, the project was a logo re-design. The company is a start-up food delivery service called HungryHuskies.com. As one of three branches of the company, this one is based in the area around the University of Connecticut.
To keep the brand image between branches consistent, I incorporated into this simple, black and white logo a fork and a husky which together combine the purpose of the company to the community it reaches.
Their website is hungryhuskies.com which has links to all of their social media sites including the group's Instagram account where the logo is getting a lot of exposure! (http://instagram.com/hungry_huskies)
This is my personal branding that I came up with for myself in my senior year of college Portfolio class! In order to get the paperclip shape with my initials incorporated into it, I did a whole lot of brainstorming, mind-mapping and listing what words I felt described me. After much sketching, photoshopping and more, I finally came to fruition with this little gem! I chose a paperclip as my object to work with because I would describe myself as resourceful, creative, crafty and able to make something out of nothing. Paperclips tend to be found lying around on the ground and always in miscellaneous places, but if you are ever in a pinch and need something that might help you out, a paperclip is always a good option. Ta da!
Anthropologie Annual Report
I feel that Anthropologie is a strong brand and therefore chose to design their Annual Report. In doing so, my intention was to give the information a stronger brand feel and as well, make the experience of reading through the data more engaging.
Anthropologie has a clear brand look and feel and my goal in this project was to thoroughly recreate this feeling while making it my own in an iPad app.
Ocean House Publication
Being centered around and focused on the oeanside-living lifestyle, this publication, Ocean House, has a Cape Cod/New England beach essence about it. Articles included in this publication range from home decorating tips to the best places to find lobster rolls in New England.
Ocean House iPad App
As an additional requirement in designing our magazines, we were also given the task of creating an iPad app based off of the information in our double spread. The information within my double spread, which was entitled "What to Grow on the Coast," pertained to all different types of plants and which ones are best suited to grow on the New England coast. The information in this app therefore reflects that in the article.
In an elective class I took in college called 'Taste', we had to come up with branding and packaging for food related items. Well, I immediately came up with the idea to brand the famous homemade pickles that my Grandma Doris makes. The name D&P is for Doris and (Grandpa) Pete, my grandparents. Grandpa Pete never made the pickles, only just ate them, but I made a fun little spin off of them into a homemade, unique branding project.
The most fun part of this project for me was thinking about how I wanted the labels printed. Although in the pictures the pickles shown are not my Grandma Doris' real pickles, the ones she make always look so bright and colorful in the mason jars she puts them in. So therefore, I wanted people to be able to see the actual product in the jars! I had clear labels printed so that only the writing and graphics would show up and I think they came out so cool!